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Holiday Marketing Tips for Email And Social Media

With the holiday season fast approaching, many UK small businesses are preparing for their busiest season of the year. While a large marketing budget would be nice, most small businesses don’t have thousands to spend on their holiday marketing so they turn to email and social media marketing campaigns. Both email and social media enable you to reach more potential customers for less money and that can make your holidays very merry and bright.

 

When taking advantage of the power of social media and email marketing, there are some things you should consider first. Social media is very effective at increasing customer engagement when done right. If you are unsure of your social media marketing abilities, it might be beneficial for you to hire a Chester digital marketing service to manage your social media marketing campaign.

 

To ensure that your social media and email holiday marketing campaign is successful, here are some of our favourite tips that will make you stand out among your competition.

 

8 Tips for Email And Social Media Marketing Success

 

Create a schedule for your holiday marketing- you want to start your marketing campaign as soon as possible so you can get your business, and your brand, noticed. Your marketing campaign schedule should include a weekly map of your campaign as well as goals for each stage of your campaign.

 

Know your audience- knowing your audience and understanding what they want is important to your marketing campaign. Give them content they are interested in and that will make them remember your product or brand. You can learn a lot about your audience by creating and using a survey on your social media pages.

 

Show your knowledge- don’t just give your audience a sales pitch, show them that you are a valuable industry resource for tips, advice, information and more. Potential customers are turned off by a pushy sales pitch that offers nothing else. Post content on your social media pages that can help them use your products more effectively.

 

Pace yourself- don’t post all of your content too early in your marketing campaign as you will run out before the holidays and have meaningless content to offer your audience. Schedule your content accordingly and pace yourself. Holiday marketing is a marathon, not a sprint.

 

Creating a holiday marketing campaign can be challenging and many UK small businesses hire a digital marketing firm Chester to manage their email and social media marketing campaigns. This will ensure success and give you the results you want well after the holiday marketing season is over.

 

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