How Can Facebook Live Help You and Your Business?
If you’ve been following social media news, you’ve probably already heard about Facebook Live and know that it’s now available to all Facebook users. You might even have seen a couple of popular personalities who’ve used the new feature to share the latest news with their fans or just engage them in a conversation. But the question is this: is Facebook Live useful to you as an entrepreneur, or is it just a waste of time? How can it help you improve your business?
The answer: Yes, Facebook Live can be a great tool for your business, as long as you know how to maximize its potential. When used properly, it can help you reach a large number of people, boost brand awareness, and increase customer loyalty. Not sure exactly how to utilize this new feature? Here are some tips that can help you:
Host digital Q&As with your customers
Reddit’s AMAs have become popular because they give people the chance to interact with popular figures in a simple and unhindered way. While you can’t exactly recreate AMAs to scale (particularly if your business is still starting out), you can still capture its essence by using Facebook Live to have question-and-answer sessions with your customers. By taking this step, you’ll give people the chance to raise concerns, give suggestions, and air their complaints while showing them that there’s a real human being behind your business and ultimately gaining their trust.
Give people a sneak peek
People love knowing what goes on behind the scenes, so use this fact to your advantage by giving customers exactly what they want. Are you selling luxury handmade soaps? Use Facebook Live to show how you and your staff mix the finest ingredients together and create your elegantly scented products. Running a small restaurant? Host a Facebok Live session wherein you’ll show your chef in action as he whips up delicious dishes. Letting customers peek behind the curtains, so to speak, piques their interest and makes them want to know more about your business.
Share your knowledge
This can actually go two ways. First, you can use Facebook Live to create tutorials about your products. If you sell a range of blenders, for example, host Live sessions on creating shakes, smoothies, and other treats using your appliances. Doing this will let people see how useful your products are and inspire them to go out, buy a blender from you, and start whipping up their own desserts.
Second, you can use Facebook Live to talk about topics and news that are relevant to your business. If you provide search engine optimization services, for instance, you can talk about the latest news in the SEO industry and/or discuss about the merits of various SEO techniques. By taking these steps, you’ll give value to those who watch your broadcast while establishing yourself as a thought leader in your niche.
Facebook Live can bring about many benefits to entrepreneurs. The key here is to know how to use it wisely so it can help you promote your products and services and give your business a boost.