How Infographics Can Help Your Business
A good definition of the term infographics, is that they are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. To put that in more simple terms, an infographic takes a collection of data, organizes it and creates an easy to understand visual that readers can gather information from quickly. So, how are infographics beneficial to the small business?
Studies have found that 90 percent of the information we remember is based on visual impact. With over 1.5 billion pieces of content, 140 million tweets, and 2 million videos being created on a daily basis, it isn’t difficult to understand why a visual aid can make your brand stand out.
Here are some other reasons infographics are helping change the way we interact with our customers in today’s technologically advanced information age:
Infographics are more eye-catching than printed words, since they usually combine images, colors, movement, and content that naturally draw the eye.
Since most of us have increasingly shorter attention spans, we tend to “scan” material as opposed to actually reading text. Furthermore, we tend to remember information that we’ve seen more so than read.
Infographics are extremely shareable for use around the web. For example, an infographic published on a WordPress blog or website usually provides an embed code. This code allows an automatic link from the original site to yours. They are also easily shared on social networks and have a better chance of becoming viral compared to ordinary text.
Infographics can be used to reinforce a brand, simply because they are so visually appealing. If you design an infographic with consistent colors, shapes, and messages, along with your logo, you’ll have an effective means of “Brand Awareness”.
A well designed and aesthetically pleasing infographic will drive people to your site since they are more likely to “share” and “click” on it.
Finally, infographics are a fun and engaging medium that can generate a unique connection with visitors to either your site or a location that has featured your infographic.