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An Introduction to Google Tag Manager

If you have never heard of Google Tag Manager but are looking for ways to make your small business marketing campaign more effective, keep reading as we are going to tell you what Google Tag Manager is and explain some of the benefits it offers.

What is Google Tag Manager?

Google Tag Manager is a tool which enables marketers to become more independent and to speed up their marketing processes. New marketers should know that Tag Manager is powerful and effective and it should be used with care. Adding tags that look useful but aren’t, may not be the best solution, especially if you don’t understand how they work. In fact, if the code isn’t safe, it is possible that the tag will harm your website. Some marketers ignore the Preview and Debug modes enabling them to validate the code before you release it to the public.

In essence, tag is a code snippet. As an example, the tracking code for Google analytics can be used to monitor the characteristics of your traffic and it’s based on JavaScript. With Tag Manager, it is easier to create, add, edit and troubleshoot these code snippets (tags). You will also be able to have a full overview of any tag that you add in the past. Another example is that there is a tag that tracks the clicks of a button on your website. If the button is a crucial part of your online business, such as opening the transaction webpage; then it is important to know how customers use it.

Tag Manager Works with AdWords, Bing Ads and More

With Tag Manager, it is also easy to handle third party tags like Adobe Analytics, AdWords, Bing Ads and others, enabling you to implement structured data on the website. By definition, structured data is any important information with specific format that you add to webpages. Bots can crawl structured data, so they will appear on search engine results. People will click on them and visit your website.

Google Tag Manager works like dashboard to help marketers monitor and improve online representation of the company. It makes it easier for them to accomplish their marketing goals based on the latest results and developments.

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