Why You Should Never Buy Facebook Fans
The number of fans a business has on social media is often considered an indicator for that business’ reputation. As a result, businesses are looking to get more LinkedIn connections, YouTube subscribers and Facebook fans. Big companies may spend a lot of money to get as many Facebook fans as possible, even if those fans aren’t real. But having fake fans can bring bad things to your social media performance and your business’ reputation. Here’s why:
- Quality is more important: There’s no point buying 100,000 fans if very few of them genuinely want to interact with your brand. People who sincerely want to be your fans will be far more receptive to your products and marketing messages. People should read your new posts and eventually buy your products.
- No lasting effect on credibility: Credibility is something that you need to earn through long-term exposure and hard work. People don’t just look at the number of your Facebook fans, but also whether you are providing something meaningful. If the majority of your posts don’t have high quality content, people will think twice about becoming your fans. You can’t expect people to interact further or even buy your products if you don’t appear to be genuinely credible.
- Fake fans don’t interact: People want to interact with others when they use Facebook, but unfortunately fake fans don’t talk. If you have many thousands of fans, but they are all quiet, this will make your brand look bad. It will appear as if people have already lost interest in your products and brands. Facebook regularly updates its algorithm and a lack of interaction on your wall is quite suspicious.
- Fake fans mess with future success: Real life fans are essential for social media success and sales. Fake fans dilute the accuracy of your market research because you don’t know what real customers want. Their behaviors and interactions will be vastly different from your target audience. Fake fans are like a dense smokescreen that obscures your view on the market.
- Fake fans are potentially harmful: Fake Facebook fans can be real people who have zero interest in your products. It is particularly bad for your brand if your fake fans are bots. They can be programmed to spam your posts with ads of competing products.
If you want to grow your business and succeed, contact Social Buzzing, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!
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