Programmatic Advertising And How It Can Help Grow Your Business
One of the fastest growing digital marketing trends for 2019 is programmatic advertising. What is programmatic advertising and what can it do for your business? We’re going to take a closer look at it and show you why you should add it to your digital marketing campaign today!
Managing your marketing campaign, specifically your ads, can take up a lot of your time. There simply aren’t enough hours in the day for you to get everything done that you need to and run an effective marketing campaign. This is where programmatic advertising comes in.
What Is Programmatic Advertising?
Programmatic advertising can be defined as ‘a process that uses AI to buy and place advertisements based on targeting algorithms’. This method is already used by businesses all over the world and experts say that by 2020, more than 80% of the digital display ads we see will be purchased through automated channels such as programmatic advertising campaigns.
With that being said, programmatic advertising doesn’t just mean digital ads, it can be used to purchase a wide range of other marketing media including display advertisements and out-of-home ads. So, how is programmatic advertising different from traditional advertising methods?
The main difference between traditional and programmatic advertising is that programmatic advertising happens in real time, giving the advertiser more marketing power and versatility. This means that even small business owners can be competitive and achieve the greatest return on their advertising budget.
How, then, should programmatic advertising be used to see the most benefit? By combining automation, big data and technical expertise with human capital, any sized business can benefit from programmatic advertising. However, this does make it a much more effective tool for larger businesses with greater resources which means smaller businesses should consider hiring a digital marketing firm.
Hire A Digital Marketing Firm
Now that you know what programmatic advertising is and what it can do for your business, you should contact a digital marketing firm to help you get started building an effective marketing campaign that gets results. If you are considering hiring a digital marketing firm, read the Social Buzzing reviews and contact us for a no-obligation consultation with a professional digital marketer today.
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