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Social Media Strategy Mistakes Your Brand Should Avoid

Social media marketing has become an essential part of an effective digital marketing strategy. Done right by a trusted digital marketing agency, you can build brand awareness and attract more customers.

 

If you are working with a social media agency that knows what it is doing, then you can rest assured that you are in great hands. However, if you are handling your social media by yourself, then make sure that you avoid these common mistakes.

 

• Not customizing your posts for each platform

 

Depending on the social media platform that you are sharing your post on, it is important that you customize that post. Not all platforms are the same and they have different guidelines, as well as different requirements for maximum performance. For example, the type of content that you share on your Instagram story and your Twitter how you share it may not be the same, so optimization for each platform is crucial.

 

• Not understanding the algorithms

 

Although it is very much in demand, the chronological order is not what most social media platforms follow. Initially, the most recent posts will appear at the top of your feed, but with the increasing use of these platforms as a marketing venue, this has changed. Instead, an algorithm that shows posts that a particular user is likely to be interested in is shown first on their feed.

 

Although the exact algorithm for each social media is not known, factors such as how often the user interacts with your account by liking, commenting, sharing, etc., your current engagement on a particular post, the recency of the post, and more are taken into consideration.

 

• Failure to measure KPIs/measuring the wrong KPIs

 

First, it is important to measure KPIs. Without metrics to help you understand how your posts are performing, you wouldn’t know how and where you need to improve, and what works.

 

Secondly, don’t make the mistake of measuring KPIs that have nothing to do with your strategy and goals. Vanity metrics such as the number of followers you have, the number of likes and comments, etc. may boost your confidence, but they don’t really give you an understanding of how your posts are helping your business. For example, how many users visit your website from the post, how many made a purchase, etc.

 

When you work with the top social media agency Chester has to offer, you can be confident that these common mistakes will be avoided.