It is a common fact in the business world that you need to spend money to make money. But that doesn’t mean that you should spend too much either. Running a business is always expensive and you need to consider costs for rent, mortgage, inventory,…
Some businesses do it wrong when they perform social media marketing and it often shows in the results they receive from their campaign. It can cost a business a lot of time and money, and it could even cost them some brand recognition, when they…
Video content can be a highly effective tool in social media marketing. It is more convenient for people to watch a video than to read a text and videos can capture the attention of the audience, while allowing marketers to deliver highly engaging marketing messages…
Many small businesses fail because they overlook many critical mistakes. Business owners are often talented and very skilled in their fields, but it can be a struggle to gain enough income and attract loyal customers while marketing and growing their brand. It can be sad…
Research is always the key when starting, marketing or operating your business. By doing research, you can maximise your efforts and become a more effective social media marketer and a more successful business owner. If you are using social media to market your business, there…
There is simply no doubt about it, if you are not taking part in a Facebook Ads campaign for your business, you could be losing customers to your competitors. Facebook Ads is an effective and affordable way to get the word out about your business…
David Packard, of Hewlett-Packard fame, once said that marketing is too important to be left to the marketing people. For social media, that statement is as true as ever. When customers need assistance, they expect companies to offer it quickly through their social media channels….
Attracting the attention of your social audience has become more and more difficult and, while larger businesses can continue to raise the amounts they invest in social media marketing, many small businesses cannot and that leaves them to find more innovative ways to capture a…
Running a social media campaign is not an easy task. The updates that need to be sent out should be carefully planned and worded as not to cause any offence or be laughed at. At times, maintaining just one platform can become too overwhelming. …
When you want to interact with your target audience and want your brand to be remembered, you need to make sure you are employing the best marketing methods. Multichannel marketing is when you employ various platforms, like social media, television, mobile, and print, so you…