It can be difficult to determine what steps to take next after you’ve identified a need for your target market and have built up your social presence. Finding the right influencer marketing agency is always a good idea. Here are some tips to assist you…
These days, it seems like everyone and their dog is on one of two new social media platforms: Instagram Reels or TikTok. Both apps make it easy to create short videos that can be edited and shared across the internet. But which one is the…
You must prepare and strategise your campaign to ensure it is as effective as possible. There are always many reasons to start a new campaign, whether you have a new feature, a holiday to capitalise on, or you’re unveiling a completely new product. However,…
For today’s businesses, having a social media presence is a must. It’s an important aspect of a brand’s overall marketing strategy since it helps raise awareness and drive visitors to its website. Due to their multiple duties, business owners may find it difficult to update…
What do you mean by social media marketing? Social media marketing is a type of digital marketing that uses the popularity of social media networks to achieve marketing and branding objectives. However, it’s not simply about setting up company accounts and posting at any…
Small businesses have always been an important part of any economic system. They bridge the gap between large-scale manufacturers and end users. Unfortunately, today’s small businesses are the most vulnerable to major disruptions, including the current COVID-19 pandemic. As restrictions are still being lifted in…
When the coronavirus outbreak started, small businesses offered gift cards and other deals to keep sales up. However, because the pandemic situation persisted and lockdown measures were implemented, small businesses really began to struggle. With that being said, it is important for today’s small businesses…
As we are looking forward to performing better in 2021, it is important to realise that the digital landscape is changing. Social media remains an important platform for people to communicate, but even social media is changing. Common social media strategies will still work in…
The 2020 lockdown and the ensuing pandemic has brought upon significant paradigm shifts across industries, including digital marketing. Brands everywhere are dishing out content that is relevant to our times, and this means a lot of lockdown-related content. Whether you are reading a blog…