These days, it seems like everyone and their dog is on one of two new social media platforms: Instagram Reels or TikTok. Both apps make it easy to create short videos that can be edited and shared across the internet. But which one is the…
You may think that you’re posting the most amazing content and your followers are lapping it up, but how do you know if you’re getting any traction on social media? Is it worth all of your time to get those reels to go viral? Take…
The ongoing coronavirus outbreak is still forcing many businesses to change their daily operations. With customers spending more time at home, industries are seeing more products and services sold online. In this new year, business owners and marketers should be prepared to divert more of…
Did you know that SMS is the most popular way for people all over the world to communicate, and that over 75% of today’s consumers want to receive texts with special offers from local businesses? When it comes to marketing strategies for today’s SME’s, optimum…
As small business owners, we need a plan for everything. Even when we want to be spontaneous, we often stop briefly to think about what to do next. If you ask any digital marketing agency London, they will tell you that, without a plan, your…
As we are looking forward to performing better in 2021, it is important to realise that the digital landscape is changing. Social media remains an important platform for people to communicate, but even social media is changing. Common social media strategies will still work in…
Many small businesses operate entirely B2B, by offering products and services only to other businesses. These small businesses must know how to communicate with other businesses if they are to be successful. Marketing strategies in B2B are quite different because target businesses don’t behave and…
If you own a business and desire to succeed in your entrepreneurial endeavour, you should ensure that your business is “visible” to potential customers. You can use the power of the Internet and make this happen. By adopting search engine optimisation strategies, you can improve…
The world is battling a serious pandemic. Everyone is affected. Businesses are facing the brunt, and life looks bleak. However, to retain brand loyalty, a social media agency London can help. Authenticity works Nothing can sell a brand better than transparency. Through brand…
Facebook users churn out billions of shareable items each day and it’s getting difficult for marketers to stand out. Creating interesting content boils down to providing what the audience needs and that can be challenging. To do this as effectively as possible, you need to…