As we are looking forward to performing better in 2021, it is important to realise that the digital landscape is changing. Social media remains an important platform for people to communicate, but even social media is changing. Common social media strategies will still work in…
Many small businesses operate entirely B2B, by offering products and services only to other businesses. These small businesses must know how to communicate with other businesses if they are to be successful. Marketing strategies in B2B are quite different because target businesses don’t behave and…
If you own a business and desire to succeed in your entrepreneurial endeavour, you should ensure that your business is “visible” to potential customers. You can use the power of the Internet and make this happen. By adopting search engine optimisation strategies, you can improve…
The world is battling a serious pandemic. Everyone is affected. Businesses are facing the brunt, and life looks bleak. However, to retain brand loyalty, a social media agency London can help. Authenticity works Nothing can sell a brand better than transparency. Through brand…
Facebook users churn out billions of shareable items each day and it’s getting difficult for marketers to stand out. Creating interesting content boils down to providing what the audience needs and that can be challenging. To do this as effectively as possible, you need to…
In many countries, people are encouraged or required to remain at home except for essential errands. Small local businesses are facing difficult situations. They are essential for the economy of many countries, employing millions of people. In the UK, small businesses represent 47.5 percent of…