Many of today’s businesses are struggling to survive in a hyper-competitive post pandemic environment. Keeping up with the market dynamics are difficult and this often means, business owners need to increase their marketing budgets. It will be much easier for businesses to weather the competition…
If your small business is growing and you are relying more on digital marketing techniques to generate sales, it could become necessary to either contract out your digital marketing needs to a social media agency or build a full-time digital marketing team within your company….
“In the 21st century, there will be two types of businesses: those that are on the Internet and those that no longer exist,” Bill Gates. And it is a fact. A study on the subject was published in the academic research journal Sin Frontera….
Facebook users churn out billions of shareable items each day and it’s getting difficult for marketers to stand out. Creating interesting content boils down to providing what the audience needs and that can be challenging. To do this as effectively as possible, you need to…
Many small businesses have a few employees and the owners must wear multiple hats, like doing core management tasks, customer service, bookkeeping and social media marketing. It can be challenging to accomplish so many tasks at once while still trying to keep your staff and…
Every minute, more than a hundred new e-commerce websites are set up around the world. The competition is getting more intense and it’s harder to rank higher in the search engines, even for niche keywords. Fortunately, there are still some tricks that digital marketers can…
Small business owners should look for ways to best leverage social media marketing opportunities in 2020. While they don’t need to be active on every social media platform, it is important to focus on attracting new customers and grow their audience using the social media…
Social media is always changing and new trends are arriving each year. It’s often difficult for small business owners and marketers to repeat their successes of previous years, especially if they use the same strategies. Small business owners and solo entrepreneurs are affected the most…
When developing and implementing an effective social media marketing strategy, there could be some elements that are based on outdated or inaccurate information. This is understandable, because most small business owners can get overwhelmed by the rapid pace of change and they can’t keep up….
Forecasting a trend is nothing more than a group of industry experts making educated guesses based on the latest developments within the industry itself. For today’s small businesses to succeed, they need to be aware of the latest trends and take advantage of the right…