Top Reasons Why Google Is So Popular
Google is one of the best-known search engines in the world and for good reason. They are also the most effective search engine for small businesses looking to grow and succeed online. Almost everyone has heard of Google and millions of people use it every day to find what they are looking for online. Google has even become its own verb as many say that they are going to “Google it”.
With all of this Google popularity, business owners are still wondering what makes Google so special and why they should be using it over any other search engine or app provider. Let’s take a look at some of the reasons why Google is as popular as it is for online businesses.
Google has one of the most trusted site ranking systems available. It uses relevant topics with links associated with the main site to decide rankings. If your site has a large amount of searchable keywords that are popular in your niche, your site will rank higher.
Search engine optimisation is important to getting your website ranked higher on Google. The higher your site ranks, the more views it will get and the more sales you can expect. Ranking for SEO can be difficult and confusing for new business owners but Google makes it easy.
File Format Friendly:
Google uses a wide range of accepted file formats including PDF and Microsoft Office, .doc file, excel file.
Google shares over 25 million websites making it more possible for its users to find what they are looking for.
Google AdWords is an important business tool that can help small businesses get noticed on the first page of Google’s search engine. Users can purchase higher ranking on a pay per click basis and see their ads above the search engine results.
Google applications including Google Finance, Google AdSense, Ad Mob, Google Doc, Drive and Google+ are innovative, easy to use and can be used for storage, efficiency, marketing and social media engagement.
Google Analytics can be used to track the web traffic your site receives and can help you evaluate the popularity of your website online.
Not only does Google Earth and Google Map help you find where you are going, they are also useful search tools for businesses. Customers can see where you are located and even get a street view of your business as well as some helpful reviews from customers.