Use Facebook’s Dynamic Creative for Your Business
Did you know that Facebook’s new dynamic creative tool can generate up to 6,250 versions of an ad? Could this change the way we create ads on social media forever? Always the innovator when it comes to social media marketing, Facebook has come up with a new way to make advertising your products or services on the social media platform easier and more effective.
Facebook’s new dynamic creative tool makes it easy for brands to input multiple options for each of the elements that make up an ad (photo, headline, call to action and so on) and have Facebook automatically piece together various versions of the ad on the fly to appeal to different audiences and accommodate different placements.
How Does Dynamic Creative Work?
When an advertiser clicks on the dynamic creative option, they can easily add up to 30 assets including 5 titles or headlines, 10 images or videos, 5 text entries that will typically serve as the ad’s caption, 5 descriptions of an ad’s link or video and 5 calls to action. That means a single ad could create over 6,000 different combinations.
Does that mean that your followers will see that many ad variations? Not exactly. Facebook will only serve a fraction of those combinations because its system was created to choose only the combinations which have the best chance of success.
Also, dynamic creative is only available for ads featuring a single image or video. This means that carousel ads cannot use the dynamic creative tool. Advertisers must choose one format or the other as they cannot mix image and video throughout the ad. Ads can be used across a wide range of placement types including:
- News Feed
- The Right Rail on Desktop
- Instagram’s Main Feed
- Audience Network’s Native, Banner and Interstitial Placements
- Audience Network’s Pre-Roll and Mid-Roll Placements
- Audience Network’s Rewarded Video Placement
Advertisers can analyze results and break down ad performance in Power Editor or Ads Manager to see where their ad is having the most effect making it easy for almost anyone to become more effective at Facebook marketing.
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