YouTube Video Reach Campaigns Simplifying Brand Awareness
One of the most basic, yet difficult, aspects of growing any new business is creating brand awareness. If you are incorporating video content into your digital marketing strategy, this task has just gotten easier.
A new YouTube Ads update was recently announced which helps simplify your brand awareness efforts and making marketing your business on the platform easier than ever. In the past, managing different types of ad campaigns and placement on YouTube was overly difficult and it took a lot of time. Even marketing professionals found it challenging. Fortunately, YouTube realised this and has finally created a new way to create and manage 6-second bumper ads, skippable in-stream ads, non-skippable in-stream ads, TrueView ads and masthead ads more efficiently.
With YouTube’s latest update, advertisers now have the ability to upload and manage multiple videos in a single campaign instead of creating separate campaigns for each video. Not only does this simplify the process, but it also saves a lot of time and money. It doesn’t matter what your goal is, from building brand awareness and growing consideration, to driving action and more, this update has made it easier for you to be more effective and efficient.
How Do Video Reach Campaigns Work?
How has YouTube done this? It actually comes through the use of machine learning. The platform will now automatically deliver the most cost-efficient combination of ad placements designed to help you reach your goals. Video reach campaigns have already helped many businesses optimise their ad spending budgets by reducing their campaign costs by more than 20%.
Why Is This Important?
By making it easier for business users to grow their businesses and succeed using the YouTube video marketing platform, YouTube is solidifying its place in the sales and marketing strategy and advertising budgets of small to medium and enterprise level businesses throughout the UK.
Boost The Effectiveness Of Your Small Business YouTube Video Marketing Campaign
Are you looking for more ways to boost the effectiveness of your small business YouTube video marketing campaign? If so, let Social Buzzing help. Social Buzzing has helped thousands of UK businesses and you can see what their customers have to say in the many positive Social Buzzing reviews online.
Contact Social Buzzing
If you enjoyed this article, please feel free to share it on your favorite social media sites.