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Get Comfortable With Discomfort: How Marketers Can Make The Most Of Their Budgets

As budgets continue to tighten, marketers are under pressure to justify every pound spent. However, according to senior marketers from Diageo, CALM, AMS, and Salesforce, a culture of experimentation and curiosity can help brands make the most of their budgets.   Susan Jones, chief digital…

What To Do When Your Business Gets A Negative Online Review And What You Can Learn From Social Buzzing Trust Pilot Reviews

Regardless of your efforts to offer the best possible products and services, you will eventually get a negative review online. Unhappy customers are more eager to write reviews than satisfied ones. If your business gets too many negative reviews, this can pose a serious problem….