July is here and the summer season is in full swing. With COVID-19 lockdown measures lifted in many cities around the world, businesses are looking for ways to increase sales and provide a better online experience for their customers. Keeping that in mind, Social…
Brand awareness is crucial in digital marketing and companies must continuously evaluate their brands. A powerful brand sells itself and people will buy products associated with popular brands. Today’s marketers need to be proactive in ensuring the success of their online brands. If you…
Facebook, the social media giant, has continued to enjoy impressive growth every year since it’s launch back in 2004. Even the recent COVID-19 crisis hasn’t slowed Facebook down. In fact, it has helped it grow that much larger in both active users and time spent…
In recent years, user reviews are becoming an essential digital marketing component. Potential customers want to know whether your business is dependable and if past customers are satisfied with your service. If you have an honest business, good products, and reliable services, it’s fairly easy…
Video marketing is a powerful form of digital marketing and many businesses are still not aware of its effectiveness. Marketing videos can help to grow your business, as long as you understand all the fundamental principles. Your videos should be emotionally persuasive, logically satisfying and…
Digital marketing has been proven as an effective method to stepping up brand awareness and introduce products/services to the audience. Even so, many business owners still have misconceptions about it. There are still some doubts about digital implementations of marketing because they are less tangible…
In many countries, people are encouraged or required to remain at home except for essential errands. Small local businesses are facing difficult situations. They are essential for the economy of many countries, employing millions of people. In the UK, small businesses represent 47.5 percent of…
Small business start-ups need to raise enough capital for their establishment and initial operations. For this, they will need more than just banks and other financial lending institutions, they will need investors as well. Investors can be found more easily on certain social media platforms,…
Many small businesses have a few employees and the owners must wear multiple hats, like doing core management tasks, customer service, bookkeeping and social media marketing. It can be challenging to accomplish so many tasks at once while still trying to keep your staff and…
New social media marketers often encounter unrealistic expectations and misinformation when creating a social media marketing campaign for their business. Poorly organised marketers can be overwhelmed by the massive amount of social media data that is available to them and it can be difficult for…