4 Essential Social Media Marketing Productivity Tips
Running a social media campaign is not an easy task. The updates that need to be sent out should be carefully planned and worded as not to cause any offence or be laughed at. At times, maintaining just one platform can become too overwhelming.
But marketing through social media shouldn’t have to be time consuming and stressful. To help you out, here are some productivity tips:
#1: Concentrate on platforms that produce the highest ROI
As much as you want to be an ALL the available social media platforms, let’s face it, you only need about one or two, maybe even three. Don’t burden yourself with too many accounts to manage, especially when some of them aren’t giving you anything in return. So take a good look at which platforms produce the highest ROI and stick with those.
#2: Make use of social media management tools
When you post multiple times in a single day, it helps not just your brand, but also your audience. We live in different time zones and you don’t want anyone to miss out on updates that might be useful for them. Visit a branded page and you will see that some of them do post their content more than once in a single day.
But this doesn’t mean that you have to log into Twitter or Facebook at every hour just to send out an update. There are schedulers such as Hootsuite and Buffer that can do that for you.
#3: Repurpose old posts
A social media post that got lots of engagement shouldn’t be left as is. Why not share it again? But this time, don’t use the same text for your update. Instead, come up with a completely different one. For example, you can post the update as a question this time or use a snippet of some text.
A couple of brands do this. For instance, late night talk shows that live tweet during an episode will share the content they tweeted then the morning after. This time, the text they share will be different. This is so those who have missed the show or have just woken up can catch up with what went on.
#4: Develop a system for curating and scheduling content
Not knowing what to share can take hours, hours which can be spent doing tasks more productive than thinking of what to tweet. So instead of wasting time, why not collect content you want to share along with your own content you want to share then decide on a schedule for them to be sent out.
For example, curate all the content you need for tomorrow or for the week. Before the end of the day, start plugging in the content to be shared into Buffer or any other scheduler. This way, more focus can be put on profit-making activities.
Businesses need social media these days. With the world becoming more digital, businesses need to embrace the power of the internet more. Yes, traditional marketing forms still work, especially in combination with digital trends, but a lot of people spend time online these days and running an effective and smooth campaign is key to getting noticed and engaged with your audience.