4 Useful Social Media and Content Marketing Tools for Small Businesses
Attracting the attention of your social audience has become more and more difficult and, while larger businesses can continue to raise the amounts they invest in social media marketing, many small businesses cannot and that leaves them to find more innovative ways to capture a significant market share.
Those innovative ways include a variety of tools and resources that can impact your online marketing efforts and reach more potential customers on social media. Here are the top 5 social media and content marketing tools that we recommend every small business owner try.
1. Advanced Marketing Institute’s headline analyzer
A recent study conducted by The French National Institute and Columbia University found that 59% of the links on Twitter have never been clicked on. Twitter users share and retweet news without actually reading it based on the headline itself. This makes it more important than ever to have a good headline for your article.
If your headline stirs emotion in your audience, you’re more likely to get that click. The Advanced Marketing Institute’s Headline Analyzer will test your headline for Emotional Marketing Value ensuring your post receives more shares and retweets.
2. DrumUp – Fresh curated content
Creating new, quality content on a daily basis is difficult and sometimes near impossible. This is where curation plays an important role. Curating the information by hand could take days which is why DrumUp has created a content curation engine that sources fresh social media content giving you something new and interesting to post every day.
3. Piktochart – Data to infographics
Infographics are one of the best ways to convey information to a reader. Considering that most people reading an article online has an attention span of only 6 seconds, anything that will provide them with useful information quickly is sure to be effective. Creating infographics from scratch takes a long time which has made the need for an easier, more effective tool important.
This is where Piktochart comes in. With Piktochart, you can choose from a wide range of pre-designed templates, then insert your content into the one you choose to make your infographics.
4. Google Analytics – Traffic analytics
Another important tool that small business owners should be using is Google Analytics. The ability to analyze your social media efforts is important if your business is to succeed. Google Analytics is easy to use and can point out relevant insights which can play a crucial role in the decisions you make for your marketing campaign.