Important Laws of Social Media Marketing
When you foray into the world of social media for your business, there is a lot to learn. You will make mistakes if you go it alone and sometimes those mistakes could be detrimental to the future success of your business. Using social media effectively is difficult which is why many business owners turn to a social media management firm to handle their social media accounts and ensure they are being used in the best possible way to benefit their business.
If you do decide to go it alone and want to avoid many of the pitfalls that new social media users have endured, follow these Laws of Social Media Marketing; they may not cover everything you need to know, but they will give you a good start.
The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and interact with them so they know you care about their needs and are working to facilitate those needs.
The Law of Quality
As with online content, your social media connections should also be quality. Instead of having 10,000 followers who come and go or don’t connect at all, isn’t it better to have 1,000 or even 100 followers who are connecting and who are touting your products to their friends and family?
The Law of Influence
Social media holds a lot of influence over your target audience. Using that influence wisely is the key
The Law of Quality
As with online content, your sto and effective social media marketing campaign so connect with your audience and get them interested in your products or services today.
The Law of Value
Don’t just push your products in your audience’s face all of the time; give them value and a real reason to visit your page. Try focusing less on conversions and more on building a relationship with your customers as this will keep them returning to your page day after day. The sales will eventually follow.
The Law of Acknowledgment
Acknowledge your customers when they reach out to you on social media. If they feel ignored, they will leave and find your nearest competitor to give their money to.
The Law of Accessibility
Be sure to make yourself accessible to your customers on social media. Publishing content and disappearing is not good business practice and it could appear that you are just “phoning it in” so to speak. If you are going to publish content, be sure to stick around and follow up on it.