Learn All About The Impact of Digital Marketing
“In the 21st century, there will be two types of businesses: those that are on the Internet and those that no longer exist,” Bill Gates.
And it is a fact. A study on the subject was published in the academic research journal Sin Frontera. The study found that 80% of companies which are technologically backward, resist change and are unaware of new marketing and sales strategies, disappear over time. We currently live in a changing world, where technology has been exceeding our expectations. Marketing strategies must also evolve and adapt according to exponential growth. A digital marketing agency and social media agency can help you with developing a digital marketing strategy for your brand.
The internet has become our best ally, and that is why digital marketing is a key and fundamental piece for any brand. The way we communicate today is faster. Through the internet, we can get information in a matter of seconds. According to the IAB study, investment in digital advertising has doubled in the last five years, from 15.8 to 30.7 million Euros.
The truth is that there is a big difference between companies carrying out marketing and sales strategies through digital sales channels with companies that don’t give way to innovation.
Benefits of digital marketing
- You can receive immediate statistics.
- Discover new market niches, making it is easier to attract new consumers.
- Achieve a greater reach.
Digital marketing is no longer optional for companies
There are many businesses that do not develop any marketing and sales strategy on the Internet. What’s more, one of the biggest mistakes made by marketers and entrepreneurs of this century is believing that digital marketing is only available to large companies.
It is essential and necessary that small and medium-sized companies also carry out digital marketing strategies to get ahead in the market and beat the competition.
If they don’t, there will be a lot of lost sales opportunities and they won’t generate the qualified leads that could be generating with a few hours’ activities on a social network. Not to mention, the high advertising costs and low ROI they will get.
Knowing how important it is to develop a digital marketing plan for your brand, you can seek the help of an expert digital marketing agency London. They know that digital marketing strategies are designed to guide companies to identify customer needs to offer them just what they want, when they want it, and how they want it.