Social media marketing has become an essential part of an effective digital marketing strategy. Done right by a trusted digital marketing agency, you can build brand awareness and attract more customers. If you are working with a social media agency that knows what it…
If you are a brand that is trying to reach new audiences, build customer trust and loyalty, and increase sales – all in a very cost-effective manner – then you may want to consider influencer marketing through a trusted digital marketing agency. With the…
The 2020 lockdown and the ensuing pandemic has brought upon significant paradigm shifts across industries, including digital marketing. Brands everywhere are dishing out content that is relevant to our times, and this means a lot of lockdown-related content. Whether you are reading a blog…
Having a strong and active social media presence can be a game-changer for brands today. People spend a lot of time on social media, making platforms such as Facebook, Twitter, and Instagram excellent avenues for interacting and engaging with your customers and leads. If…
AI-driven chatbots are becoming capable of engaging with customers in a more natural way. Today, many people don’t realise that they are interacting with chatbots when talking online with customer service. Companies can no longer ignore the potential importance of chatbots and how they can…
July is here and the summer season is in full swing. With COVID-19 lockdown measures lifted in many cities around the world, businesses are looking for ways to increase sales and provide a better online experience for their customers. Keeping that in mind, Social…
Brand awareness is crucial in digital marketing and companies must continuously evaluate their brands. A powerful brand sells itself and people will buy products associated with popular brands. Today’s marketers need to be proactive in ensuring the success of their online brands. If you…
Now that the COVID-19 lockdown measures have been lifted and many people are able to get back to work, some are still feeling a bit uneasy about how quickly they lost their jobs and what would happen if there is a round two of the…
Facebook, the social media giant, has continued to enjoy impressive growth every year since it’s launch back in 2004. Even the recent COVID-19 crisis hasn’t slowed Facebook down. In fact, it has helped it grow that much larger in both active users and time spent…
Originally, social media is meant to be interactive. Small business owners need to continue tracking comments, followers, mentions, trending topics and other metrics to stay engaged with their audience. By taking interactivity to the next level, they can become much more engaged with their audience…