Brand awareness is crucial in digital marketing and companies must continuously evaluate their brands. A powerful brand sells itself and people will buy products associated with popular brands. Today’s marketers need to be proactive in ensuring the success of their online brands. If you…
Now that the COVID-19 lockdown measures have been lifted and many people are able to get back to work, some are still feeling a bit uneasy about how quickly they lost their jobs and what would happen if there is a round two of the…
Facebook, the social media giant, has continued to enjoy impressive growth every year since it’s launch back in 2004. Even the recent COVID-19 crisis hasn’t slowed Facebook down. In fact, it has helped it grow that much larger in both active users and time spent…
Originally, social media is meant to be interactive. Small business owners need to continue tracking comments, followers, mentions, trending topics and other metrics to stay engaged with their audience. By taking interactivity to the next level, they can become much more engaged with their audience…
Most social media users are already immune to click-bait titles, ads, unsolicited advice, and passive content. This makes it even more challenging for marketers to deliver fulfilling and exciting experiences to their audience. Interactive and engaging content will always re-engage your existing audience and entice…
In recent years, user reviews are becoming an essential digital marketing component. Potential customers want to know whether your business is dependable and if past customers are satisfied with your service. If you have an honest business, good products, and reliable services, it’s fairly easy…
Freelancers and solopreneurs are working all alone on their own projects. They are both business owners and marketers and it is imperative for them to appeal to potential clients efficiently without putting forth too much effort. The best thing for them to do is to…
Video marketing is a powerful form of digital marketing and many businesses are still not aware of its effectiveness. Marketing videos can help to grow your business, as long as you understand all the fundamental principles. Your videos should be emotionally persuasive, logically satisfying and…
Digital marketing has been proven as an effective method to stepping up brand awareness and introduce products/services to the audience. Even so, many business owners still have misconceptions about it. There are still some doubts about digital implementations of marketing because they are less tangible…
At the start of 2019, there were 5.8 million small businesses in the United Kingdom, which was a 3.5% increase compared to the previous year. Small businesses were 99.3% of the total businesses in the whole country. These SMEs employ less than 50 workers and…