Restaurants, like many other business, uses marketing to increase awareness and reach more potential customers. Unlike other businesses, restaurants need specialised marketing campaigns as they need to take a different approach when advertising their business. Restaurants are also more expensive to open compared to retail…
These days, more and more UK women are establishing their own businesses and this could be a result of many factors including a growing economy and the appeal of more flexibility and control that being your own boss offers. But it seems that women entrepreneurs…
Now that 2018 is here and in full swing and the post-holiday sales and returns are over, you might have some extra time to focus on improving your business and making certain changes that can lead to new growth. Where do you start and what…
Previously, Facebook stated that we would see less news on our feed and it will prioritise updates from our friends and family. This was good news for casual users, but bad news for small business owners who use Facebook for marketing. But recently, the social…
Digital marketers should know about latest social media developments if they are to be successful. They need to stay up to date with upcoming trends to ensure their effectiveness when creating marketing strategies for their clients. The basic strategy is still to create original content…
Blogging is often seen as a cost-effective way to establish a brand and it is a good way to create a competitive edge. Blogging is about creating content regularly based on specific topics. A blog is often organized chronologically, so people know what you wrote…
Search engines are still an essential gateway for people who are looking for information online. It takes top rankings to gain strong presence on the Internet and to reach the top of the search results. Search engines are great equalizers which enable even small businesses…
In today’s business world, it is getting more difficult to achieve success online with a business website. Many business owners believe they can have a website built, add their products or services and customers will find them automatically. Unfortunately for them, this isn’t always true….
If you are a UK small business owner, you already know the power of social media and how it can help you engage your target audience easier and more effectively. Facebook, Twitter and Instagram have helped many small business owners reach their customers and grow…
Social media already serves as ground zero for increasing brand awareness and sales. It is both unavoidable and invaluable for any business. Businesses that are absent on social media are missing out on so many things that can help them succeed and grow in their…