Social media is an excellent platform for business to get their message out. It is, however, important to figure out which channels to use and how to use them to your full advantage. Without the right approach, social media marketing can become a total waste…
Small businesses have always been an important part of any economic system. They bridge the gap between large-scale manufacturers and end users. Unfortunately, today’s small businesses are the most vulnerable to major disruptions, including the current COVID-19 pandemic. As restrictions are still being lifted in…
Many start-ups and new small businesses use trial-and-error approaches to find marketing strategies that work for them long term. This typically isn’t a very effective approach to marketing and could waste both time and money. Instead of re-inventing the wheel and starting from scratch, there…
Today, it is much easier to incorporate video content in your online marketing campaigns. Small businesses can record raw footage with smartphones and use editing software to produce professionally-made videos. They can quickly and easily post marketing videos on YouTube and various social media platforms….
Regardless of your efforts to offer the best possible products and services, you will eventually get a negative review online. Unhappy customers are more eager to write reviews than satisfied ones. If your business gets too many negative reviews, this can pose a serious problem….
One of the most important tools you have at your disposal as a small business owner trying to grow your business in today’s competitive markets is social media. With social media you can introduce your brand, share new products or services, engage with potential…
Most consumers check user reviews before they make a purchase. This means that many of the reviews posted online about your business influence the buying decisions of many consumers. User reviews are personal recommendations from other customers and positive user reviews will enhance conversions and…
YouTube is an excellent social media platform to promote your brand. Many people prefer to watch videos, instead of just reading text or checking photos. With interesting content, your channel will grow quickly and the process of creating videos will be more effective with YouTube…
Twitter is a fast-paced social media platform where users engage in conversations and share information. It is a great platform to start a trend and leak a ground-breaking detail about your business or a new product. Although Twitter isn’t a place for comprehensive content, it…
When Instagram first appeared, it was just a place where people shared pictures of freshly baked pies and their cats being playful and looking cute. Today, Instagram is a powerful platform for influencers and business owners looking to build their online business empire. If you…