In the past few years, the popularity of social media has soared at an almost unbelievable rate. Who would have thought 10 years ago that social media would be such an integral part of our lives today? In 2019, it is estimated that there will…
It is a common fact in the business world that you need to spend money to make money. But that doesn’t mean that you should spend too much either. Running a business is always expensive and you need to consider costs for rent, mortgage, inventory,…
It is very common for people to access social media platforms using their mobile devices. Facebook, Twitter, Instagram and other platforms have released dedicated apps, so people don’t need to access them through web browsers on their smartphones. There’s obviously a tremendous advantage to targeting…
Some businesses do it wrong when they perform social media marketing and it often shows in the results they receive from their campaign. It can cost a business a lot of time and money, and it could even cost them some brand recognition, when they…
Social media was originally created as a place where people communicate with others, read some entertaining posts and basically, goof off. However, it has already grown into one of the most powerful tools for business marketing. It is a place where marketers can promote products…
Video content can be a highly effective tool in social media marketing. It is more convenient for people to watch a video than to read a text and videos can capture the attention of the audience, while allowing marketers to deliver highly engaging marketing messages…
Launched in 2010, Instagram became successful almost immediately with larger social media platforms taking notice. One such platform that took an immediate interest in Instagram was Facebook. Rather than share the social media world with a competitor, Facebook decided to buy Instagram and turn it…
Having engaged and happy employees is good for the business. However, engaging both the members of your team and your target market is better. How else can you strategise but with the use of social media? Traditional advertising still works but complementing it with digital…