There have been a lot of stereotypes trailing social media since its emergence. When you hear the word “social media”, what easily comes to mind are selfies and fun Instagram videos. As a result, people often say that there is a mismatch between social…
One of the most basic, yet difficult, aspects of growing any new business is creating brand awareness. If you are incorporating video content into your digital marketing strategy, this task has just gotten easier. A new YouTube Ads update was recently announced which helps…
The holidays will soon be upon us and that means more and more retail shoppers will be flooding the shops and turning to the internet to find the perfect holiday gifts for their friends, family and coworkers. As business owners, the holiday season is the…
There are many factors that go into the content we create and share online. Whether that content is for your website’s blog, or you post it on your social media pages, the most important factor to take into consideration is intent. What your customer means…
A popular term that digital marketers like to use is ‘Omnichannel’. In fact, it might be overused by some marketers but, nonetheless, it is still an important element in today’s successful digital marketing campaigns and one that could help you achieve the results you have…
One of the fastest growing digital marketing trends for 2019 is programmatic advertising. What is programmatic advertising and what can it do for your business? We’re going to take a closer look at it and show you why you should add it to your digital…
The rapid advancement of today’s technology has changed the way many small business owners think. Being online is a necessity and marketing your business online is crucial to its success. Now, not only do you have to market your business online, but you have to…
Pinterest has unveiled new video capabilities for brands using the site to promote their products, gain leads and increase sales. While many business owners don’t often think of Pinterest when it comes to digital marketing, it does have many useful features that smart business owners…
It seems that many of the social media leaders are making some big changes to their platforms this year. Even LinkedIn is improving on its venerable platform by updating their Campaign Manager feature. The new and improved Campaign Manager now offers brand awareness and conversion…
Facebook recently made a change to their Ad Preferences feature that has users excited and business owners confused. Let’s take a look at the reasoning behind the changes to the “Why I’m seeing this ad” feature. These changes not only let users see the data…