The rapid advancement of today’s technology has changed the way many small business owners think. Being online is a necessity and marketing your business online is crucial to its success. Now, not only do you have to market your business online, but you have to…
Pinterest has unveiled new video capabilities for brands using the site to promote their products, gain leads and increase sales. While many business owners don’t often think of Pinterest when it comes to digital marketing, it does have many useful features that smart business owners…
It seems that many of the social media leaders are making some big changes to their platforms this year. Even LinkedIn is improving on its venerable platform by updating their Campaign Manager feature. The new and improved Campaign Manager now offers brand awareness and conversion…
Facebook recently made a change to their Ad Preferences feature that has users excited and business owners confused. Let’s take a look at the reasoning behind the changes to the “Why I’m seeing this ad” feature. These changes not only let users see the data…
Facebook has been busy making a lot of new changes to the popular social media platform. While some might not be as noticeable as others, certain changes are standing out and they have many business users concerned. From Removing ‘Company Overview’ And ‘Biography’ Fields From…
As business owners, we all know about the positive effect that customer reviews can have on the success of our brands. With the growing popularity of online customer reviews and consumers using these reviews to make their purchasing decisions, a large number of review sites…
More and more consumers are using the internet to find the goods and services they need for their homes and businesses. And when they do, many of them read the customer reviews before making their final purchase. In fact, many brands owe much of their…
Online customer reviews can lead to an increase in brand awareness and consumer trust, as well as more sales for your business. Positive customer reviews can help build your company’s reputation and credibility, but they aren’t always easy to get. And with the growing number…
When a consumer decides to make a purchase, there are a lot of key factors that come into play. From price and proposed value, to quality and availability. But the one that is most important, especially among today’s online shoppers, is customer reviews. Learning what…
A growing trend in the social media industry is the importance of influencer marketing. Influencer marketing is becoming a much more prominent part of digital marketing with Instagram being the number one social media platform for influencer marketing money. Now, with that being said,…