Besides social media, one of the best ways for online businesses to see more customers on their website is Pay-per-click (PPC). PPC platforms like Google AdWords and Bing Ads enable users to create custom ads that target specific keywords relevant to their target audience. This…
More and more businesses are turning to Instagram to help market their products and, when done properly, it is really paying off. Whether you are new to social media or have been using it effectively for your business, you should take a look at Instagram…
It doesn’t matter what size business you have, if you sell goods or services to other businesses (B2B), you can be much more effective at it if you are using social media. It has already been proven that Facebook and other social media channels are…
In today’s technological internet-driven world, it would seem commonplace for every business who opens its doors to have a website, offer their goods or services online and be a part of at least one social media channel. Many consumers assume that every business is on…
Social media engagement is just one important factor of any social media campaign but to many small business owners, it’s the only thing they care about. Effective social media engagement is very important to the long term sustainability of any business and if you do…
Facebook, the world’s largest social media platform has built quite a following since it was first introduced back in 2004 (has it really been that long already?). Many people have stated that the power of Facebook has yet to truly show itself and we think…
The saying goes that you can’t please all of the people all of the time and that is especially true for today’s business world. As your business grows, your customer base will also and that means you have to work that much harder to keep…
No matter how many Twitter followers you have, more is always better right? But why do we constantly strive for more followers on Twitter and the rest of our social media accounts? Is it because we are told to and, if so, why? Why are…
Could it be that Google is finally declaring defeat? Their much maligned social network has been struggling since the beginning and with the odd assortment of Google requirements tacked on to users’ accounts, they didn’t seem to want that life preserver they were thrown. …
Every now and then, Facebook makes some changes to its usage rules and they don’t always announce these changes in the way that you or I would like. Sure, you could read their blog daily to stay on top of these changes, but I don’t…