Digital marketing has been proven as an effective method to stepping up brand awareness and introduce products/services to the audience. Even so, many business owners still have misconceptions about it. There are still some doubts about digital implementations of marketing because they are less tangible…
At the start of 2019, there were 5.8 million small businesses in the United Kingdom, which was a 3.5% increase compared to the previous year. Small businesses were 99.3% of the total businesses in the whole country. These SMEs employ less than 50 workers and…
In many countries, people are encouraged or required to remain at home except for essential errands. Small local businesses are facing difficult situations. They are essential for the economy of many countries, employing millions of people. In the UK, small businesses represent 47.5 percent of…
Businesses of all sizes are currently experiencing the full impact of the coronavirus pandemic. Among the many tools that business owners can use right now are social media platforms. It’s possible for a struggling small businesses to survive until the end of the outbreak using…
The coronavirus pandemic is a scary situation for any small business owner. Many businesses are either forced closed by governments, or operating with skeleton crews and struggling with a significant loss in sales. If your business is still lucky enough to operate during this crisis,…
Small business start-ups need to raise enough capital for their establishment and initial operations. For this, they will need more than just banks and other financial lending institutions, they will need investors as well. Investors can be found more easily on certain social media platforms,…
All bad things must come to an end. Humanity has already faced numerous devastating pandemics in the past and, with the worldwide effort to stop the COVID-19 pandemic, we are hopeful that we will be on the road to recovery by summer this year. And,…
Many small businesses have a few employees and the owners must wear multiple hats, like doing core management tasks, customer service, bookkeeping and social media marketing. It can be challenging to accomplish so many tasks at once while still trying to keep your staff and…
New social media marketers often encounter unrealistic expectations and misinformation when creating a social media marketing campaign for their business. Poorly organised marketers can be overwhelmed by the massive amount of social media data that is available to them and it can be difficult for…
Social media marketing tools offer a wide range of features and benefits that make it easy for any small business owner to grow their business. However, there are so many options that it can be challenging to know which one is appropriate for your marketing…