These days, more and more UK women are establishing their own businesses and this could be a result of many factors including a growing economy and the appeal of more flexibility and control that being your own boss offers. But it seems that women entrepreneurs…
Now that 2018 is here and in full swing and the post-holiday sales and returns are over, you might have some extra time to focus on improving your business and making certain changes that can lead to new growth. Where do you start and what…
Previously, Facebook stated that we would see less news on our feed and it will prioritise updates from our friends and family. This was good news for casual users, but bad news for small business owners who use Facebook for marketing. But recently, the social…
Digital marketers should know about latest social media developments if they are to be successful. They need to stay up to date with upcoming trends to ensure their effectiveness when creating marketing strategies for their clients. The basic strategy is still to create original content…
It’s true that there is a lot more to Instagram success than the number of your followers. However, the number of people who follow you on Instagram is still an essential metric of your success on the social media platform. If your Instagram account has…
YouTube is already getting billions of unique visits each month and because of this success, it offers immense opportunities for any business to establish brand awareness and directly sell products to a targeted audience. Having a strong YouTube channel is essential if you plan to…
Blogging is often seen as a cost-effective way to establish a brand and it is a good way to create a competitive edge. Blogging is about creating content regularly based on specific topics. A blog is often organized chronologically, so people know what you wrote…
If businesses want to gain customers, they need to become highly social with them. Fortunately, this is what social media, especially Facebook, is all about. Facebook Ads is a direct way to interact with more than two billion active Facebook users. But how does a…
When attempting to attract new customers, you need to have a well-balanced approach. If you want to achieve success, you will need to employ a number of different methods that are all equally effective at attracting new customers so you can focus on converting them…
Now that your small business blog has finally gone live, you need to make it successful. Blogs are much like coffee shops in that they need repeat customers. If people don’t keep coming back, they will go out of business. Subscribers are like your customers…