Facebook has about 2.5 billion monthly active users and it remains a crucial social network for any small business owner and marketer. Its diversity of users is unmatched and building a solid Facebook following can help any business become more effective and efficient at reaching…
The holiday shopping season has already begun and industry insiders say that this year we will see some new trends which could affect sales and your bottom line. It seems that every year, the holiday shopping begins earlier and earlier and, in recent years,…
Users of Facebook’s News tab are seeing some slight changes and they are divided on the results. While the news tab won’t include ads, publishers are still able to monetize content and create something called Instant Article ads. Soon, Facebook is launching Facebook News,…
If you haven’t already heard, soon, Facebook will be transitioning small business advertisers to their new campaign budget optimization (CBO) platform. Originally slated for a September launch, Facebook now says that change will take place in February instead. Just what is campaign budget optimization and…
Facebook, the social media giant we all know and love, has just rebranded itself. What does that mean for today’s business owners who use the social media platform to connect and engage with their customers and to sell their products and service all over the…
For most small and medium-sized businesses, financing is usually a big deal. This means that they have to be careful when investing in any aspect of the business. An online advertisement that doesn’t hit the right target is indeed a waste of time and resources….
There have been a lot of stereotypes trailing social media since its emergence. When you hear the word “social media”, what easily comes to mind are selfies and fun Instagram videos. As a result, people often say that there is a mismatch between social…
One of the most basic, yet difficult, aspects of growing any new business is creating brand awareness. If you are incorporating video content into your digital marketing strategy, this task has just gotten easier. A new YouTube Ads update was recently announced which helps…
The holidays will soon be upon us and that means more and more retail shoppers will be flooding the shops and turning to the internet to find the perfect holiday gifts for their friends, family and coworkers. As business owners, the holiday season is the…
There are many factors that go into the content we create and share online. Whether that content is for your website’s blog, or you post it on your social media pages, the most important factor to take into consideration is intent. What your customer means…