Online customer reviews can lead to an increase in brand awareness and consumer trust, as well as more sales for your business. Positive customer reviews can help build your company’s reputation and credibility, but they aren’t always easy to get. And with the growing number…
When a consumer decides to make a purchase, there are a lot of key factors that come into play. From price and proposed value, to quality and availability. But the one that is most important, especially among today’s online shoppers, is customer reviews. Learning what…
A growing trend in the social media industry is the importance of influencer marketing. Influencer marketing is becoming a much more prominent part of digital marketing with Instagram being the number one social media platform for influencer marketing money. Now, with that being said,…
One of the best ways to make your social media page more effective at increasing sales and building your business is to get more followers. After all, every follower is a potential customer and could even post positive reviews on your page which others will…
Almost any social media platform can be an effective marketing tool for your small business if used properly. Even then, there are some aspects of the platform that you might not be optimising enough or that you didn’t even know existed. Take Twitter, for example….
Have you tried creating your own Pay Per Click campaign and found it to be too challenging or that the results were great enough for the amount of effort you put into it? If you are looking for effective PPC strategies that can take your…
A recent statement from Facebook relating to Shopify Dynamic Ads has many digital marketing professionals and small business owners throughout the UK excited to give it a try. From Facebook’s statement: “With Facebook’s dynamic ads, merchants can simply set their campaign goals and the right…
YouTube, the social media leader in online video content will be offering their users something different soon and many industry experts aren’t sure what to make of it. Being well-known for moving image content, YouTube has announced that they will also be offering a new…
Recently, Facebook announced a change to their News Feed posts which has many users either confused or excited. The change, a new ‘text effects’ option, enables users to apply a range of stylized text types within their Facebook updates. This basically means that you can…
It can sometimes be difficult to listen to feedback from an unhappy customer, but if it will help us grow our business and improve our service, it is still important. While we would all like to hear nothing but positive feedback from our customers, it…