Almost any social media platform can be an effective marketing tool for your small business if used properly. Even then, there are some aspects of the platform that you might not be optimising enough or that you didn’t even know existed. Take Twitter, for example….
Have you tried creating your own Pay Per Click campaign and found it to be too challenging or that the results were great enough for the amount of effort you put into it? If you are looking for effective PPC strategies that can take your…
A recent statement from Facebook relating to Shopify Dynamic Ads has many digital marketing professionals and small business owners throughout the UK excited to give it a try. From Facebook’s statement: “With Facebook’s dynamic ads, merchants can simply set their campaign goals and the right…
YouTube, the social media leader in online video content will be offering their users something different soon and many industry experts aren’t sure what to make of it. Being well-known for moving image content, YouTube has announced that they will also be offering a new…
Recently, Facebook announced a change to their News Feed posts which has many users either confused or excited. The change, a new ‘text effects’ option, enables users to apply a range of stylized text types within their Facebook updates. This basically means that you can…
It can sometimes be difficult to listen to feedback from an unhappy customer, but if it will help us grow our business and improve our service, it is still important. While we would all like to hear nothing but positive feedback from our customers, it…
Most small business owners know that by utilising social media, they can reach more potential customers and grow their businesses much more effectively. However, many of those same small business owners don’t really understand social media and how to use it properly. This can become…
Digital marketing is something that is best left to the pros. Still, many business owners try to create their own digital marketing strategy and end up getting mixed results. Often, inexperience is the cause and that can leave many business owners, especially those new to…
One of the easiest and most effective ways to advertise your business online is to use social media. Social media enables you to engage better with your target audience as well as gain some valuable insight about their shopping habits. With that being said, the…
Is your small business YouTube channel not doing as well as you would like? Are you seeing fewer views, more negative comments, or no views at all? While many small business owners experiencing lackluster results from their YouTube marketing campaign would keep posting the same…