As digital technologies advance, it is easier for small businesses to adopt the latest methods of payments when making transactions. One method that seems to be growing in popularity is cryptocurrency, Bitcoin especially. Bitcoin is a peer-to-peer technology that doesn’t depend on any bank or…
Today, digital marketing has a huge impact in enhancing the popularity and reach of your business. Whether it is for a small restaurant, a convenience store or and online business, digital marketing has an important role. Once you are ready to kick start your digital…
Any good digital marketer knows how important customer feedback is for their clients. From understanding customer issues to validating new market strategies, you can gain a wide range of information from the customer feedback you receive on Facebook, Instagram, Yelp and more. Feedback, good…
It is a fact that video marketing is one of the fastest growing forms of advertising, partly due to the high degree of engagement with users. Thanks to faster internet connections and the proliferation of mobile devices, video content is more accessible to regular internet…
Restaurants, like many other business, uses marketing to increase awareness and reach more potential customers. Unlike other businesses, restaurants need specialised marketing campaigns as they need to take a different approach when advertising their business. Restaurants are also more expensive to open compared to retail…
These days, more and more UK women are establishing their own businesses and this could be a result of many factors including a growing economy and the appeal of more flexibility and control that being your own boss offers. But it seems that women entrepreneurs…
Now that 2018 is here and in full swing and the post-holiday sales and returns are over, you might have some extra time to focus on improving your business and making certain changes that can lead to new growth. Where do you start and what…
Previously, Facebook stated that we would see less news on our feed and it will prioritise updates from our friends and family. This was good news for casual users, but bad news for small business owners who use Facebook for marketing. But recently, the social…
Digital marketers should know about latest social media developments if they are to be successful. They need to stay up to date with upcoming trends to ensure their effectiveness when creating marketing strategies for their clients. The basic strategy is still to create original content…
It’s true that there is a lot more to Instagram success than the number of your followers. However, the number of people who follow you on Instagram is still an essential metric of your success on the social media platform. If your Instagram account has…