Blogging is often seen as a cost-effective way to establish a brand and it is a good way to create a competitive edge. Blogging is about creating content regularly based on specific topics. A blog is often organized chronologically, so people know what you wrote…
If businesses want to gain customers, they need to become highly social with them. Fortunately, this is what social media, especially Facebook, is all about. Facebook Ads is a direct way to interact with more than two billion active Facebook users. But how does a…
When attempting to attract new customers, you need to have a well-balanced approach. If you want to achieve success, you will need to employ a number of different methods that are all equally effective at attracting new customers so you can focus on converting them…
Now that your small business blog has finally gone live, you need to make it successful. Blogs are much like coffee shops in that they need repeat customers. If people don’t keep coming back, they will go out of business. Subscribers are like your customers…
In a highly competitive market, changes happen in real time and really fast. Unfortunately, despite their best effort, your staff may not be responsive enough to provide 24/7 assistance. Quick and direct responses may encourage customers to buy more products from you making the need…
Search engines are still an essential gateway for people who are looking for information online. It takes top rankings to gain strong presence on the Internet and to reach the top of the search results. Search engines are great equalizers which enable even small businesses…
The number of fans a business has on social media is often considered an indicator for that business’ reputation. As a result, businesses are looking to get more LinkedIn connections, YouTube subscribers and Facebook fans. Big companies may spend a lot of money to get…
In today’s business world, it is getting more difficult to achieve success online with a business website. Many business owners believe they can have a website built, add their products or services and customers will find them automatically. Unfortunately for them, this isn’t always true….
Facebook recently announced that it is changing the way News Feed delivers information to its users. Now, it prioritizes relevant posts from friends and groups, over messages from publishers, businesses and marketers. Although this encourages meaningful conversations with friends; business-related posts and media news will…
If you are a UK small business owner, you already know the power of social media and how it can help you engage your target audience easier and more effectively. Facebook, Twitter and Instagram have helped many small business owners reach their customers and grow…