The coronavirus pandemic is a scary situation for any small business owner. Many businesses are either forced closed by governments, or operating with skeleton crews and struggling with a significant loss in sales. If your business is still lucky enough to operate during this crisis,…
Small business start-ups need to raise enough capital for their establishment and initial operations. For this, they will need more than just banks and other financial lending institutions, they will need investors as well. Investors can be found more easily on certain social media platforms,…
All bad things must come to an end. Humanity has already faced numerous devastating pandemics in the past and, with the worldwide effort to stop the COVID-19 pandemic, we are hopeful that we will be on the road to recovery by summer this year. And,…
Many small businesses have a few employees and the owners must wear multiple hats, like doing core management tasks, customer service, bookkeeping and social media marketing. It can be challenging to accomplish so many tasks at once while still trying to keep your staff and…
New social media marketers often encounter unrealistic expectations and misinformation when creating a social media marketing campaign for their business. Poorly organised marketers can be overwhelmed by the massive amount of social media data that is available to them and it can be difficult for…
Social media marketing tools offer a wide range of features and benefits that make it easy for any small business owner to grow their business. However, there are so many options that it can be challenging to know which one is appropriate for your marketing…
Every minute, more than a hundred new e-commerce websites are set up around the world. The competition is getting more intense and it’s harder to rank higher in the search engines, even for niche keywords. Fortunately, there are still some tricks that digital marketers can…
Although you already have products that are currently for sale on your website, you will eventually need to add new products to meet current trends and demands in the market. Relevant products are an essential component for success in digital marketing and there are some…
Facebook is the most popular social network with one billion active users on a daily basis. It also serves larger demographics – teens, adults and seniors from diverse cultural backgrounds. This makes digital marketing campaigns on Facebook highly targeted and effective because marketers can easily…
If you spend just a few minutes surfing the web, you will encounter many marketing messages. Before long, it will become quite an overwhelming experience. Digital marketers need to keep in mind that they shouldn’t ruin the online experience of their potential consumers. First impressions…