When Instagram first appeared, it was just a place where people shared pictures of freshly baked pies and their cats being playful and looking cute. Today, Instagram is a powerful platform for influencers and business owners looking to build their online business empire. If you…
When consumers shop for goods or services, they often do research to make sure that they are getting the best value possible. They will read online reviews, compare products with similar products, and see how one business stacks up against another. Research shows that 90%…
The summer season is nearly upon us and this summer promises to be much better than last. Last summer, many businesses were closed, consumers were forced to stay inside and avoid being around others, and the pandemic was the only thing on our minds….
While the world is still grappling with the COVID-19 pandemic, it’s more important than ever for small to medium and enterprise level business owners and start-ups to use the right marketing strategy to get the best results. In today’s post pandemic world, the economy is…
April is an important time of year for many business owners. They have just filed their tax forms for the previous year and are in the process of creating a budget for the current one. This is on top of their daily operations which are…
Many of today’s businesses are struggling to survive in a hyper-competitive post pandemic environment. Keeping up with the market dynamics are difficult and this often means, business owners need to increase their marketing budgets. It will be much easier for businesses to weather the competition…
Many management teams aren’t really sure what to do when creating a marketing budget. For smaller businesses, they can brainstorm ways to create marketing budget, so they can remain productive without breaking the bank, but this is typically different as your business grows. Although there’s…
Social media is a crucial marketing platform that allows today’s business and consumers to engage directly. For small and medium enterprises, social media ensures a level playing field. With millions of daily new posts and comments on social media, marketers need a listening tool that…
For small businesses, social media is crucial to widen their marketing reach and attract new customers. Although email is an older online platform and less interactive compared to social media, it still offers major advantages for today’s business owners, especially when combined with social media….
Small businesses are always in a challenging situation, because they need to compete with major players and giant corporations in the market. Fortunately, open access to the Internet and digital marketing have equalized the disparity somewhat. Although big companies are pouring in billions of dollars…