Most social media users are already immune to click-bait titles, ads, unsolicited advice, and passive content. This makes it even more challenging for marketers to deliver fulfilling and exciting experiences to their audience. Interactive and engaging content will always re-engage your existing audience and entice…
Facebook users churn out billions of shareable items each day and it’s getting difficult for marketers to stand out. Creating interesting content boils down to providing what the audience needs and that can be challenging. To do this as effectively as possible, you need to…
In recent years, user reviews are becoming an essential digital marketing component. Potential customers want to know whether your business is dependable and if past customers are satisfied with your service. If you have an honest business, good products, and reliable services, it’s fairly easy…
Freelancers and solopreneurs are working all alone on their own projects. They are both business owners and marketers and it is imperative for them to appeal to potential clients efficiently without putting forth too much effort. The best thing for them to do is to…
Many of us complain about just how difficult our lives are. We become stressed because the show we are binge watching ends. We say that we have anxiety because we don’t know if the local café will get our lunch order right. We might even…
Video marketing is a powerful form of digital marketing and many businesses are still not aware of its effectiveness. Marketing videos can help to grow your business, as long as you understand all the fundamental principles. Your videos should be emotionally persuasive, logically satisfying and…
Digital marketing has been proven as an effective method to stepping up brand awareness and introduce products/services to the audience. Even so, many business owners still have misconceptions about it. There are still some doubts about digital implementations of marketing because they are less tangible…
At the start of 2019, there were 5.8 million small businesses in the United Kingdom, which was a 3.5% increase compared to the previous year. Small businesses were 99.3% of the total businesses in the whole country. These SMEs employ less than 50 workers and…
In many countries, people are encouraged or required to remain at home except for essential errands. Small local businesses are facing difficult situations. They are essential for the economy of many countries, employing millions of people. In the UK, small businesses represent 47.5 percent of…
Businesses of all sizes are currently experiencing the full impact of the coronavirus pandemic. Among the many tools that business owners can use right now are social media platforms. It’s possible for a struggling small businesses to survive until the end of the outbreak using…