YouTube’s reach has been proven as many artists, celebrities and others are reaching more of their fan base with less effort. Using YouTube for business can have the same effect as it can help new businesses become established and give potential customers the chance to…
Instagram has recently published the results of a study they performed that gives users some interesting statistics about their app. Since Instagram was launched in 2010, they have grown steadily and increased their user base exponentially. Let’s take a look at the Top 10 facts…
Recent studies by Pitney Bowes show that Indian online shoppers rank on top when it comes to buying products from social media sites. As many as 27 percent of the people surveyed in India said that they buy products on social media, with Brazil (15…
Besides social media, one of the best ways for online businesses to see more customers on their website is Pay-per-click (PPC). PPC platforms like Google AdWords and Bing Ads enable users to create custom ads that target specific keywords relevant to their target audience. This…
More and more businesses are turning to Instagram to help market their products and, when done properly, it is really paying off. Whether you are new to social media or have been using it effectively for your business, you should take a look at Instagram…
It doesn’t matter what size business you have, if you sell goods or services to other businesses (B2B), you can be much more effective at it if you are using social media. It has already been proven that Facebook and other social media channels are…
In today’s technological internet-driven world, it would seem commonplace for every business who opens its doors to have a website, offer their goods or services online and be a part of at least one social media channel. Many consumers assume that every business is on…
Social media engagement is just one important factor of any social media campaign but to many small business owners, it’s the only thing they care about. Effective social media engagement is very important to the long term sustainability of any business and if you do…
Facebook, the world’s largest social media platform has built quite a following since it was first introduced back in 2004 (has it really been that long already?). Many people have stated that the power of Facebook has yet to truly show itself and we think…
The saying goes that you can’t please all of the people all of the time and that is especially true for today’s business world. As your business grows, your customer base will also and that means you have to work that much harder to keep…