Previously, Facebook stated that we would see less news on our feed and it will prioritise updates from our friends and family. This was good news for casual users, but bad news for small business owners who use Facebook for marketing. But recently, the social…
Digital marketers should know about latest social media developments if they are to be successful. They need to stay up to date with upcoming trends to ensure their effectiveness when creating marketing strategies for their clients. The basic strategy is still to create original content…
It’s true that there is a lot more to Instagram success than the number of your followers. However, the number of people who follow you on Instagram is still an essential metric of your success on the social media platform. If your Instagram account has…
YouTube is already getting billions of unique visits each month and because of this success, it offers immense opportunities for any business to establish brand awareness and directly sell products to a targeted audience. Having a strong YouTube channel is essential if you plan to…
Blogging is often seen as a cost-effective way to establish a brand and it is a good way to create a competitive edge. Blogging is about creating content regularly based on specific topics. A blog is often organized chronologically, so people know what you wrote…
If businesses want to gain customers, they need to become highly social with them. Fortunately, this is what social media, especially Facebook, is all about. Facebook Ads is a direct way to interact with more than two billion active Facebook users. But how does a…
When attempting to attract new customers, you need to have a well-balanced approach. If you want to achieve success, you will need to employ a number of different methods that are all equally effective at attracting new customers so you can focus on converting them…
Now that your small business blog has finally gone live, you need to make it successful. Blogs are much like coffee shops in that they need repeat customers. If people don’t keep coming back, they will go out of business. Subscribers are like your customers…
In a highly competitive market, changes happen in real time and really fast. Unfortunately, despite their best effort, your staff may not be responsive enough to provide 24/7 assistance. Quick and direct responses may encourage customers to buy more products from you making the need…
Search engines are still an essential gateway for people who are looking for information online. It takes top rankings to gain strong presence on the Internet and to reach the top of the search results. Search engines are great equalizers which enable even small businesses…