Facebook recently announced that it is changing the way News Feed delivers information to its users. Now, it prioritizes relevant posts from friends and groups, over messages from publishers, businesses and marketers. Although this encourages meaningful conversations with friends; business-related posts and media news will…
If you are a UK small business owner, you already know the power of social media and how it can help you engage your target audience easier and more effectively. Facebook, Twitter and Instagram have helped many small business owners reach their customers and grow…
Social media already serves as ground zero for increasing brand awareness and sales. It is both unavoidable and invaluable for any business. Businesses that are absent on social media are missing out on so many things that can help them succeed and grow in their…
There are many low-cost marketing ideas that you can implement right now that are very effective, especially for small businesses with a limited marketing budget. For these business owners, achieving real marketing results they can both see and feel can be quite daunting. Fortunately, with…
In previous articles, we explored online reviews and ways to explore them, and some ways to respond to them. In this article, we will discuss some more advanced ways to manage your online reputation and manage your brand. Which phrases should you be tracking? In…
Many small businesses fail because they overlook many critical mistakes. Business owners are often talented and very skilled in their fields, but it can be a struggle to gain enough income and attract loyal customers while marketing and growing their brand. It can be sad…
In the marketing world, social media has become a potent selling tool. It is a platform that any marketer can take advantage of. It’s easy for potential buyers to make decisions after evaluating products and services shown in social media pages. Businesses that integrate social…
It’s not always easy to engage with your audience and many of today’s UK small businesses are struggling with that. Proper use of social media can improve this situation and help them become successful. A good way to do this is by coming up with…
It’s easy to abuse hashtags in social media and sadly, many UK small business owners think they are being on-trend in doing so. It is important to stop misusing hashtags and, for many users, take a “hashtag crash course” before using another one. For those…
In the previous article, we discussed ways that technology is driving change in social media. This one will be about how changes in the way humans interact with this technology is likely to be experienced in 2018. Awareness of the negative effects of social media…