Search engines are still an essential gateway for people who are looking for information online. It takes top rankings to gain strong presence on the Internet and to reach the top of the search results. Search engines are great equalizers which enable even small businesses…
The number of fans a business has on social media is often considered an indicator for that business’ reputation. As a result, businesses are looking to get more LinkedIn connections, YouTube subscribers and Facebook fans. Big companies may spend a lot of money to get…
In today’s business world, it is getting more difficult to achieve success online with a business website. Many business owners believe they can have a website built, add their products or services and customers will find them automatically. Unfortunately for them, this isn’t always true….
Facebook recently announced that it is changing the way News Feed delivers information to its users. Now, it prioritizes relevant posts from friends and groups, over messages from publishers, businesses and marketers. Although this encourages meaningful conversations with friends; business-related posts and media news will…
If you are a UK small business owner, you already know the power of social media and how it can help you engage your target audience easier and more effectively. Facebook, Twitter and Instagram have helped many small business owners reach their customers and grow…
Social media already serves as ground zero for increasing brand awareness and sales. It is both unavoidable and invaluable for any business. Businesses that are absent on social media are missing out on so many things that can help them succeed and grow in their…
There are many low-cost marketing ideas that you can implement right now that are very effective, especially for small businesses with a limited marketing budget. For these business owners, achieving real marketing results they can both see and feel can be quite daunting. Fortunately, with…
In previous articles, we explored online reviews and ways to explore them, and some ways to respond to them. In this article, we will discuss some more advanced ways to manage your online reputation and manage your brand. Which phrases should you be tracking? In…
Many small businesses fail because they overlook many critical mistakes. Business owners are often talented and very skilled in their fields, but it can be a struggle to gain enough income and attract loyal customers while marketing and growing their brand. It can be sad…
In the marketing world, social media has become a potent selling tool. It is a platform that any marketer can take advantage of. It’s easy for potential buyers to make decisions after evaluating products and services shown in social media pages. Businesses that integrate social…