In previous articles, we explored online reviews and ways to explore them, and some ways to respond to them. In this article, we will discuss some more advanced ways to manage your online reputation and manage your brand. Which phrases should you be tracking? In…
Many small businesses fail because they overlook many critical mistakes. Business owners are often talented and very skilled in their fields, but it can be a struggle to gain enough income and attract loyal customers while marketing and growing their brand. It can be sad…
In the marketing world, social media has become a potent selling tool. It is a platform that any marketer can take advantage of. It’s easy for potential buyers to make decisions after evaluating products and services shown in social media pages. Businesses that integrate social…
It’s not always easy to engage with your audience and many of today’s UK small businesses are struggling with that. Proper use of social media can improve this situation and help them become successful. A good way to do this is by coming up with…
It’s easy to abuse hashtags in social media and sadly, many UK small business owners think they are being on-trend in doing so. It is important to stop misusing hashtags and, for many users, take a “hashtag crash course” before using another one. For those…
In the previous article, we discussed ways that technology is driving change in social media. This one will be about how changes in the way humans interact with this technology is likely to be experienced in 2018. Awareness of the negative effects of social media…
2018 is a new year, and with it, will come some new social media trends. Social media’s capabilities are driven mostly by three factors: technology, market demands and users’ habits. In this blog we will discuss the underlying technological changes projected for 2018. Forbes compares…
Bella was expecting a golden microphone from her singing-star Dad for her thirteenth birthday, but instead she gets a present she really doesn’t want. Even worse, her dad is dating a real-life witch who wants revenge on Bella’s family. Bella is transported to a magical…
Here are some of the ways in which the social media landscape changed in 2017: Spending Forbes estimates that 96 per cent of businesses use social media marketing. According to Impact BND, big brands increased their social media marketing budgets by a full 60 per…
Many of us make controversial posts on social media once in a while. Sometimes, we may get away with it, but other times, we may have a real social media crisis on our hands. The post starts to fill up with plenty of negative comments….