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15 January In Blog, Social Media by Vanessa Whitaker with No comment

Year In Review, 2017 – Top Social Media Trends

Here are some of the ways in which the social media landscape changed in 2017: Spending Forbes estimates that 96 per cent of businesses use social media marketing. According to Impact BND, big brands increased their social media marketing budgets by a full 60 per…

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14 January In Blog by Vanessa Whitaker with No comment

How to Defuse a Social Media Crisis

Many of us make controversial posts on social media once in a while. Sometimes, we may get away with it, but other times, we may have a real social media crisis on our hands. The post starts to fill up with plenty of negative comments….

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10 January In Blog, Social Media by Vanessa Whitaker with No comment

Year In Review, 2017 – Top Hashtags

For a series of posts on the year 2017 in social media, in this post we will examine some popular hashtag phrases that dominated in 2017. Hash tags are words or phrases, written by users, unpunctuated by spaces, to denote that their media is about…

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08 January In Blog, Social Media by Vanessa Whitaker with No comment

Brand Management – The Importance Of A Memorable Logo

In our internet-driven world of modern day business, visual literacy is more important than many even consciously realise. Most of how we interact with a website is done through icons. ‘X’ means close.  Three horizontal lines means a menu. A white ‘f’ inside a blue…

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05 January In Blog, Social Media by Vanessa Whitaker with No comment

Your Online Reputation

Now that we have explored online reviews quite thoroughly, let us learn how we can manage our online reputation. Firstly, a business with very few reviews online is going to be something of an unknown quantity. More risk-avoidant customers may not notice your business if…

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03 January In Blog, Social Media by Vanessa Whitaker with No comment

How To Judge Online Reviews

In the previous post, we explored ways to find and understand starred reviews.  We shall now turn to ways to interpret and judge the merits of these reviews. The Ethics of Reviews A review is only ethical if a person was not paid or compensated…

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01 January In Blog, Social Media by Vanessa Whitaker with No comment

How To Read Online Reviews

Where can you find good reviews? Where should you find good reviews? This depends on the type of business that you are considering buying from.  Small Business Trends reports that the top three review companies for hotels are TripAdvisor, Booking.com, and TripExpert. The top three…

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31 December In Blog, Social Media by Vanessa Whitaker with No comment

The Importance Of Reviews For Your Online Business: The Psychology Of Word-Of-Mouth

As the Internet reaches more and more people, the popularity of reviews for businesses continues to rise, and is likely to do so for many years yet. Data show overwhelmingly that good reviews are one of the most important considerations for your business – substantially…

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12 December In Blog, Social Media by Vanessa Whitaker with No comment

Things That Could Hurt Your Social Media Marketing Campaigns

Research is always the key when starting, marketing or operating your business. By doing research, you can maximise your efforts and become a more effective social media marketer and a more successful business owner. If you are using social media to market your business, there…

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10 December In Blog, Social Media by Vanessa Whitaker with No comment

3 Ways to Promote Your Business Through Facebook

When you are looking to get the word out about your small to medium or enterprise level UK business, you should see what social media, especially the Facebook platform, can do for you. Facebook enables new businesses to easily promote themselves through their social media…

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