We hear far too often about companies that don’t have social media strategies and they think they are doing fine without them. The truth is, some companies don’t actually need a dedicated social media strategy due to the nature of their market niche. That doesn’t…
Have you been challenged by your friends and fellow Facebook followers to dump a bucket of ice water on your head? If so, do you even know what it stands for? Many times, when something such as the ice bucket challenge goes viral, people tend…
It should come as no surprise to us that social media has grown exponentially since it all first began. While you read this, there are literally millions of people logging into their social media accounts and many more already liking, tweeting, sharing and following. The…
The digital world is all around and us and, try as we may, there is no avoiding it. Everywhere we look, everywhere we go, people are using their laptops, tablets and mobile devices to stay connected and stay involved. And why not? It’s easier than…
Recent international studies have shown that an effective social media marketing strategy can increase the success of a business ten-fold or more. The reason for this is that social media often bridges the gap between a company and its potential customers creating a natural buzz…