It should come as no surprise to us that social media has grown exponentially since it all first began. While you read this, there are literally millions of people logging into their social media accounts and many more already liking, tweeting, sharing and following. The…
The digital world is all around and us and, try as we may, there is no avoiding it. Everywhere we look, everywhere we go, people are using their laptops, tablets and mobile devices to stay connected and stay involved. And why not? It’s easier than…
Recent international studies have shown that an effective social media marketing strategy can increase the success of a business ten-fold or more. The reason for this is that social media often bridges the gap between a company and its potential customers creating a natural buzz…