David Packard, of Hewlett-Packard fame, once said that marketing is too important to be left to the marketing people. For social media, that statement is as true as ever. When customers need assistance, they expect companies to offer it quickly through their social media channels….
Facebook ads are one of the most effective online advertising tools because of their wide reach and relatively low cost. This doesn’t mean that they are the easiest tools to understand or even implement. Many small business owners believe that they have Facebook ads figured…
Although social media is used by millions of people every minute of every day, there is still a significant number of small businesses that are not using social media for its marketing capabilities. In fact, a recent survey of small business owners shows that 25%…
In our previous post, 5 Social Media Tactics That You Should Be Using, we shared some of our favourite social media tactics that we use to create effective social media strategies for our clients. With the success of that post, we decided to share more…
As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users. This makes the social network an invaluable platform for small businesses wanting to succeed online. There has been a lot written about how to use Facebook to effectively market your business…
When it comes to social media, many small business owners are unsure of what to do and when to do it. This often leads to frustration and can leave a business owner ready to throw in the towel and give up. Succeeding in social media…
Are you a small business owner in the UK looking for ways to boost sales and grow your customer base? Are you finding it more and more difficult to come up with new marketing ideas and new content for your social media pages? If so,…
Many UK small business owners think they know what their customers want from them, but do they really? Do small business owners really know what the customers wants or are they just giving them what they think they want? Recent studies have shown that it…
With the recent stories online and in the news about Brexit and whether we are for it, or against it, we have seen some fairly far-fetched articles appearing on our social media news feed. Some of them even going as far as striking fear into…
It seems that almost everyone has used Wikipedia with many of us using the site on a regular basis. We use Wikipedia so much that it is often one of the first pages to show up in a search engine. With its useful information and…