Having engaged and happy employees is good for the business. However, engaging both the members of your team and your target market is better. How else can you strategise but with the use of social media? Traditional advertising still works but complementing it with digital…
There are two facts about social media that business owners should take notice of. One is its efficacy in marketing your brand and company. The other one is the truth that members of your team are active in using their social media accounts and even…
Like many business owners, you’ve probably read several articles that discuss about what you should do to successfully use social media in promoting your business. But do you know what you shouldn’t do when utilizing social networking sites? If you don’t, here’s a list of…
Several weeks ago, we talked about the productivity apps that should be used by employees; now, let’s tackle the mobile applications that are helpful for people who own small or medium enterprises. It’s no secret that business owners are attached to their smartphones but, if…
If you’ve been following social media news, you’ve probably already heard about Facebook Live and know that it’s now available to all Facebook users. You might even have seen a couple of popular personalities who’ve used the new feature to share the latest news with…
Online reputation management might seem like something that only large corporations should be aware of, but this isn’t really the case. If you want your small or medium enterprise to become successful, you need to take some steps to protect its reputation on the web…
With the advent of “Buy” and “Buy Now” buttons on Facebook and Twitter, many business owners are beginning to see social networking sites as online marketplaces. But, if you’re an entrepreneur, you shouldn’t commit the same mistake. Sure, it’s important to take advantage of these…
If you’re an avid Twitter user, you’ve probably noticed many people getting upset over the news that the microblogging site is implementing a new algorithm. But is this really happening? Will the new algorithm mark the end of Twitter as we know it? What…
Twitter lists are really useful, particularly for businesses. They are a great tool to use for enhancing the Twitter experience, both for you and your audience. There are many ways you can make use of lists as well, and here are three of them: …
Truth be told, creating a social media calendar can be a bit restrictive given that the online world is always buzzing with content. But having a guide on what posts should go out today and what posts from the past can be shared on a…