Today, social media is more than just about having fun and connecting with friends. It’s also a way to do business and to interact with prospective customers, existing clients and other professionals around the world. For small businesses, social media is a great equaliser which…
Video is a very effective form of online content that people like to use for a wide range of purposes. One important reason for this is that there are certain things that can be better and more easily explained through video content. However, for many…
Forecasting a trend is nothing more than a group of industry experts making educated guesses based on the latest developments within the industry itself. For today’s small businesses to succeed, they need to be aware of the latest trends and take advantage of the right…
For many, social media is an online platform to connect and share updates about their daily lives. But, for small business owners and retailers, social media is an excellent way to boost brand affinity and customer loyalty. This will ensure a higher instance of repeat…
Regardless of what social media platform you use, you need to be clear of your goals. By having a pre-planned strategy, you will find it easier to achieve your goals and become successful in your market. However, implementing marketing strategies in social media can be…
Facebook has about 2.5 billion monthly active users and it remains a crucial social network for any small business owner and marketer. Its diversity of users is unmatched and building a solid Facebook following can help any business become more effective and efficient at reaching…
The holiday shopping season has already begun and industry insiders say that this year we will see some new trends which could affect sales and your bottom line. It seems that every year, the holiday shopping begins earlier and earlier and, in recent years,…
Users of Facebook’s News tab are seeing some slight changes and they are divided on the results. While the news tab won’t include ads, publishers are still able to monetize content and create something called Instant Article ads. Soon, Facebook is launching Facebook News,…
If you haven’t already heard, soon, Facebook will be transitioning small business advertisers to their new campaign budget optimization (CBO) platform. Originally slated for a September launch, Facebook now says that change will take place in February instead. Just what is campaign budget optimization and…
Facebook, the social media giant we all know and love, has just rebranded itself. What does that mean for today’s business owners who use the social media platform to connect and engage with their customers and to sell their products and service all over the…